Following the merger between LGC Forensics and FAL (Forensic Alliance Ltd) to assist the integration process we were asked to examine each company’s values, their offer and proposition. We created a multi targeted respondents questionnaire, conducted extensive interviews with directors, staff and key clients which resulted in a Report of Findings and Recommendations and a related Marketing Plan.

We then implemented the brand identity system on a variety of material, including corporate literature and the website.

The brand identity image library

Service brochures