White and Case

The international law firm, White & Case wanted to attract the best graduates. To determine the best strategic and creative approach we began the project with a series of workshops and interviews with Oxbridge students.

To communicate the benefits of a career at White & Case we developed a ‘decision making’ theme employing engaging text and mind map style illustrations, supported by photographs of employees. We created a co-ordinated campaign with brochures, a dedicated website, exhibition and advertisements.

The unique visual style of the campaign has enabled White & Case to stand out in a crowded marketplace and the campaign has been so successful that the concept has now run for over three years and been implemented globally.

Brochure cover

Brochure interior

Insert sheets


Competition invite