White and Case

The international law firm, White & Case wanted to attract the best graduates. To determine the best strategic and creative approach we began the project with a series of workshops and interviews with Oxbridge students.

To communicate the benefits of a career at White & Case we developed a ‘decision making’ theme employing engaging text and mind map style illustrations, supported by photographs of employees. We created a co-ordinated campaign with brochures, a dedicated website, exhibition and advertisements.

The unique visual style of the campaign has enabled White & Case to stand out in a crowded marketplace and the campaign has been so successful that the concept has now run for over three years and been implemented globally.