Using Whorrell Rogers’ ‘Insights into Action’ methodology we conducted a worldwide investigation and analysis to assess the equity of the TT Club’s brand and sub brands.
Initially, this involved a discussion of the strategic direction of the business and a visual audit of TT Club and its competitors. We also conducted one-to-one interviews with management, brokers, suppliers, clients and potential customers. This gave us a better understanding of the company and its business objectives, and enabled us to provide marketing recommendations.
We created a strapline ‘transport insurance plus’ and communicated their difference, values and assets throughout all of their marketing material; namely the corporate brochure, a suite of product literature, newsletters, corporate report and website.