SRLV is a top UK accountancy firm, based in the heart of London’s West End. Their brand identity was tired, outdated and unloved. We created a new brand identity that better reflected their business, personality and ambition.

Insights revealed that they excel in a number of specialist areas and culturally are confident, modern and forward looking. Over 50% of their business is with clients involved in media, entertainment and music and they actively foster long term relationships.

The design solution expresses their attitude, self confidence and belief that partnership is central to successful business. It reflects how SRLV values partnership with their clients, business partners and international accountancy network. We designed a new brand mark, strapline and a series of images to support this proposition. The brand has succeeded in presenting a true reflection of the company and helps them to stand out from the competition.

The old and new logotype

The partnership concept applied to business cards and the reception

Banners for website