PSigma Investment Management
PSigma Investment Management are part of the Punter Southall Group, a diverse financial services organisation. They build investment portfolios, tailored to their clients objectives. They have ambitious plans for growth and wanted to develop a marketing strategy to support this. Insights revealed that the existing brand and marketing material was perceived as weak and lacked clarity and structure in the messaging.
Our research revealed that they have an excellent investment track record, a close relationship with their clients and competitive advantage in the intelligence and support of the PS Group. We first designed a new brand mark and then expressed their excellent advice and high quality service through the strapline ‘Clear thinking investment’. To communicate their offer we produced a modular marketing pack employing conceptual illustration. The project has been well received by FSA and client prospects and we have now been asked to undertake a similar exercise for other divisions of the PS Group.