Incisive Media, one of the world’s fastest growing B2B information providers and Toluna Group, who facilitate online polls, set up a joint venture – IncisiveOpinion and commissioned Whorrell Rogers to create a marketing campaign to recruit online panelists.
We designed a marketing campaign to recruit people for online polls in different industry sectors. We created a series of adverts, both online and in print, to drive people to the website, where in exchange for joining industry sector panels they have the potential to win prizes.
The design of the website has been very well received, both within the joint venture organisations and with the target audiences. Uptake has increased and the quality of the panelists has improved.