HSBC Private Equity felt that their marketing material was not communicating the right messages to their audiences. We were asked to provide marketing recommendations and subsequently to produce their complete set of marketing material.
Our ‘Insights into Action’ investigation and analysis process identified the company’s expertise, innovation and professionalism. We recommended a marketing pack featuring key people, completed deals, case histories and sector specialisation inserts. The pack was modular, to enable them to insert different case history sheets, to target potential customers from different sectors. To further communicate their difference we produced a unique look by employing conceptual photography, which worked within the strict HSBC corporate guidelines. The marketing pack was produced in six languages and has proved highly successful.