To launch NYSE Euronext’s new online trading product, the ‘Eurodollar’ we created an integrated advertising and e-marketing campaign. The ‘Eurodollar’ was available, for the first time, to trade online, from anywhere in the world and needed to be launched and promoted to a global audience.
Using internationally recognised film and television language and imagery we created a multi-media marketing campaign with the concept theme ‘Coming to a screen near you’. The main objective was to introduce the product and communicate the cost and time benefits to traders and investors. The campaign was hugely successful with 100% awareness within the target audience and over US$2 trillion trades within three months of the product launch.